Realtors, You’re Sitting on a Goldmine (And You’re Not Using It)

If you’re like most real estate agents, you’re constantly thinking, “I need more leads.”

But what if I told you that the biggest opportunity for closing more deals isn’t in chasing new leads—it’s in nurturing the ones you already have?

Your database is an absolute goldmine.

Yet, most agents aren’t pulling nearly as many deals from it as they should. Here’s why.

The Problem: Your Follow-Up Strategy Is Broken

Most agents follow the same outdated system for staying in touch with their database:

• Past Clients: Call them every six months… if ever.
• Sphere of Influence (S.O.I): Assume they’ll reach out when they need something.
• Leads: Follow up once or twice, then forget about them.
• Referrals: Hope and pray they turn into actual business.

Sound familiar? If so, it’s costing you deals.

The Cold, Hard Facts 📊

• 88% of homeowners say they’d use their real estate agent again…
• Only 12% actually do.

Why? Because most agents disappear after closing.

• The average real estate conversion rate is just 0.4%–1.2%
• That means you need at least 100 leads to close ONE deal.

And yet, agents think the solution is to get more leads. Wrong.

The real solution? Nurture the leads & relationships you already have.

Here’s how you do it.

Step 1: Send a Weekly Email Newsletter (Without Annoying People)

Most agents resist emailing their database regularly because they assume:

"Won’t people get annoyed if I send them an email every week?"

Answer: Yes—if you send boring, salesy, “Are you looking to buy or sell?” emails.

But that’s not what you’re going to do. Instead, send valuable, engaging content like:

✅ Community updates – New businesses, local events, neighborhood spotlights.
✅ Current listings – But make it engaging, not just a “just listed” post.
✅ Case studies – Share real client success stories.

Bonus tip: You’re already creating content for social media—repurpose it for your email list.

Why? Because only 10-15% of your audience even sees your social media posts.
But in their inbox? They can’t miss you.

Step 2: Use Retargeting Ads to Stay Top-of-Mind

Did you know you can upload your database’s email addresses into Facebook & Instagram and run ads only to them?

🚀 Imagine what happens when people in your database start seeing your face, your brand, and your listings every single day while scrolling social media.

They can’t forget you.

The Best Part?

✅ Retargeting ads are dirt cheap. You can run them for as little as $1/day (though I’d suggest $5/day).
✅ Turn them on and off whenever you want.
✅ Stay top-of-mind for months for pennies on the dollar.

Think about leads who are 3, 6, or 9 months away from buying or selling.
Who do you think they’ll call first when they’re ready? The agent they’ve been seeing consistently.

The Bottom Line: This Stuff Works. Period.

Do these two things consistently for six months, and I guarantee it will bring you more deals.

I break this all down in my latest YouTube Live Training. Watch it here:
🎥 Watch the training now

And if you’re not using email & retargeting ads yet—what’s stopping you? Drop a comment below and let’s talk.

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