Let’s be blunt: deals are slipping through the cracks to agents who have a better online presence than you.
Not because they’re better than you. Not because they have more experience. But because they show up, and you don’t.
Here’s what I mean:
Your Digital Presence Looks Like Sh*t If…
🚨 You post the same cookie-cutter Canva graphics with salesy captions.
🚨 You don’t use video to build real connections.
🚨 You have no Google My Business profile, no YouTube, no Instagram, no Facebook.
🚨 Your accounts are private (who are you hiding from?).
🚨 Your website? Doesn’t exist. Or worse, it’s outdated and generic.
When potential clients Google you (and they WILL Google you), what do they find?
If the answer is “not much,” you’re handing business to the next agent they look up.
Imagine someone gets referred to you. They check out your social media and… crickets. Nothing about you stands out. No proof you’re an expert. No content showing you know the market. No personality.
Then, they look up another agent—one who shows up online with video, valuable insights, and a personal brand that actually connects.
Who do you think they’ll call?
This is happening every day. Deals you could have closed are slipping through the cracks—not because you’re not great at what you do, but because no one can tell.
How to Fix It
✅ Set up your Google Business page. Your name should show up in local searches.
✅ Use your social accounts like a digital storefront: Instagram, YouTube, Facebook—get them set up.
✅ Make your content about your audience, NOT just yourself.
✅ Aim for 80% lifestyle & community content, 20% market/real estate updates.
✅ Send a weekly email. Stay top of mind.
✅ Post at least 3x per week. If you can’t do this, you’re already behind.
✅ If you can afford it, get a website. If not, at least build a landing page.
✅ Use AI to streamline your content ideas, but make it personal.
