I talk to real estate agents all the time who tell me the same thing:
"I stopped creating content because my videos weren’t getting enough views or likes."
They put in the work—brainstorming, filming, editing—and when the numbers didn’t roll in, they felt like they’d failed.
I get it. But here’s the cold, hard truth: Views, likes, and engagement are NOT the true measure of success when it comes to video marketing for real estate.
In fact, I’d argue that low views can actually be a good thing.
Not every message is meant for everyone.
If your content is specific, targeted, and designed to speak directly to your ideal clients, it’s natural for your reach to be smaller.
A video that speaks directly to first-time homebuyers in Newport Beach isn’t going to go viral nationwide—and that’s a good thing!
Would you rather have 20,000 random views or 200 views from serious buyers and sellers in your market?
I’ll take quality over quantity any day.
Here’s the real value behind lower view counts:
✅ Niche Targeting – Your videos are reaching the right people, not just the most people.
✅ Higher Engagement – A smaller, focused audience is more likely to engage, inquire, and convert.
✅ Real Leads, Not Just Likes – A video with 200 views that generates 3 high-quality leads is far better than a video with 20,000 views and no real business impact.
If you want to build a brand and attract clients instead of just chasing vanity metrics, here’s where to shift your focus:
The more specific your message, the more it will resonate with the right people. A video titled “3 Hidden Costs of Buying a Home in Newport Beach” will attract serious buyers—not just casual scrollers.
Stop posting generic content just to hit numbers. Instead, speak to the audience that matters—the buyers, sellers, and investors who need your expertise.
Every video should either:
✅ Educate (e.g., “How to Sell Your Home for Top Dollar in [City]”)
✅ Connect (e.g., “Meet [Your Name]: Why I Love Helping People Find Their Dream Home”)
✅ Build Trust (e.g., “Case Study: How I Helped a Seller Get 10% Over Asking Price”)
Success in video marketing isn’t about views and likes—it’s about:
✔ Connections – Are you engaging with potential clients?
✔ Conversations – Are people DMing you about buying or selling?
✔ Clients – Are you turning your content into real transactions?
If you’ve been feeling frustrated about low engagement, remember: It’s not about how many people watch—it’s about who is watching.
🎯 Are your videos reaching the right audience?
🎯 Are they building trust and authority in your market?
🎯 Are they bringing in actual clients?
That’s what really matters.
If you’re stuck on what kind of content will actually bring in clients, let’s brainstorm.
📩 Drop a comment below or reach out, and let’s map out a video strategy that gets results.
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