Your Real Unfair Advantage: What Really Sets You Apart

Let’s be real—most real estate agents are marketing things that, quite honestly, no one really cares about:

“My brokerage is #1 in luxury in Coastal O.C.”
“Our team has been around for 20+ years.”
“We’re in the top 10% of agents in California.”

While these achievements are good things, they’re not the reason someone will hire you. Because if that stuff mattered so much, then why do brand-new agents, solo agents, and even less-experienced agents still get listings?

The truth is, people hire you because of who you are. Your experiences, skills, connections, knowledge, and character are what set you apart from the competition—these make up your unfair advantage.

Your Real Unfair Advantage

Your unfair advantage is made up of the unique things that only you bring to the table. And here’s the best part: No one else can copy them.

Consider these:

Your Life Experiences: The pivotal moments that have shaped your perspective.
Your Skills: The ones you’ve worked hard to build and master.
Your Natural Talents: Abilities that come naturally and effortlessly to you.
Your Connections: The community of people you’ve built around you.
Your Knowledge: The insights and understanding you’ve gained over time.
Your Characteristics: The qualities that define your personality and approach.

These elements are what clients connect with and trust—not your brokerage’s ranking or the years you've been in business.

Make It Real

Here’s a simple exercise to help you get crystal clear on your unfair advantage: Spend two hours listing 3-5 unique things under each category above. By the end, you’ll have a powerful list of 18-25 qualities that no one else can replicate.

Imagine sharing this in your marketing, showing potential clients the real reasons why you’re the best fit for them. It’s these qualities that make you stand out and attract clients who genuinely resonate with you.

Want to dive deeper? I’ve attached a training that walks you through this exercise. It’s a quick 6-minute watch that will help you identify and lean into your unique edge.

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